The Role
We are seeking a Marketing Operations Manager for our market-leading test management solutions, Xray, Xporter and TestRail to help us measure, optimize and scale our marketing activities to drive growth. In this role, you'll be responsible for measuring and evaluating marketing performance, supporting integrated marketing campaigns, informing strategic planning and operations, and enhancing marketing processes, technology, and workflow.
What you’ll do:
- Performance Measurement: develop measurement plans which contain benchmarks and goals for marketing activities, monitor performance, provide insights, make recommendations and implement optimizations/iterate on a continuous basis.
- Infrastructure: own, maintain and improve our marketing tech stack. Work with Business Operations to manage the health of our database and our lead management process.
- Data Management: work closely with Business Operations to ensure data is syncing seamlessly in Hubspot/BI Tools for accurate and up-to-date attribution, lead management, and reporting.
- Process Management: identify, design, and document scalable processes that enable the marketing team to be more effective in their daily work and drive alignment within the department.
- Segmentation: data analysis for types of companies that convert to paying customers (by industry, company revenue) to build a more robust ICP.
- Lead Management: support marketing and sales revenue goals by maintaining our lead management process on Hubspot.
- Product Data Support: Product data analysis for key patterns in trials that convert.
Main Requirements
- Bachelor’s Degree
- B2B SaaS marketing experience with at least 2+ years of experience in Google Analytics, Hubspot and BI tools.
- Strong analytical skills, able to draw insights and intelligence from marketing data.
- Ability to understand, assess, and implement lead scoring, lead nurturing, segmentation and other lead/customer management practices.
- A good understanding of database structure, data hygiene, analytics, and attribution.
- Demonstrated experience owning and running the governance of a marketing automation platform.
- Ability to manage multiple projects at the same time.
- Technically capable, excellent communicator, and a desire to improve processes.
- Working knowledge of GDPR regulation.
Nice to Have
- HubSpot
- BI Tools (Power BI, Google Data Studio, Tableau i.e.)
- Zapier
- Analytics
- Google Analytics
- Product analytics
- Google Sheets
- Advertising platforms:
- LinkedIn Ads
- Google Ads
- Twitter Ads
- Facebook Ads
- Microsoft Excel
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